The Politics of Content
This post is not about politics, don’t worry -- but it is inspired by it. Last week, we saw two monumental examples of implementing a content strategy…
The 3 Stages of Customer Personalization & Their Tactics
According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…
Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
Digital U for a Digital You -- A Beginner’s Guide to APIs
If you're in the Web world, chances are you've heard the term API – but what does it mean? Many simply nod, smile, and move on to the next topic, but…
Islandora and Drupal: Part Two of an Interview with Mark Leggott
Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…
The Language of Violence
From a business point of view, it’s always smart to avoid using terms and phrases that could offend a portion of your customer base -- regardless of…
A 360-Degree Approach for an Accessible Path to Success
It's easy to pay attention to the big challenges that are right in front of our face, but to get a true view of the issue, you need to apply a 360…
Politically De-Motivated - Messaging Lessons from the Campaign Trail
How much is too much? That's a tough question to answer. But we all know what too much is and the key to successfully communicating with your…
The Digital Echidna Playoff Beard Grow Off
There is a fine tradition amongst Canadian hockey players and their fans of the Playoff Beard. The staff members of Digital Echidna have decided to…
Effective Ways to Not Get “Wreckx-ed” and Keep the Focus in Focus Groups (and other Meetings) On Zoom
It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…