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Hammering Away with the Wrong Communications Tool? That's as Effective as Banging Your Head Against the Wall.

Maslow's hammer states that when all you have is a hammer, everything starts looking like a nail. It's a concept we often see in communications, but…

Be seen, but Don't just be a facade

It's one thing to get noticed. What you do after that is what differentiates you from being a solid partner that can be counted on or merely a good…

York Region, Replatform to Drupal

York Region transitioned to the Drupal CMS, enabling thousands of content contributors to partake in essential information sharing.

Eleven Steps to Help You Effectively Address and Resolve Online Accessibility Issues

While productive communication is a two-way street, the path can sometimes get rough – especially when you're dealing with potentially contentious…

To Pinterest or Not to Pinterest

Pinterest, Pinterest, Pinterest. It seems like that’s what everyone is talking about these days! But what exactly is Pinterest and should you be using…

How the Greater Dayton RTA’s Drupal 9 Rebuild Empowered Transit Users

Northern rebuilt the Greater Dayton Regional Transit Authority (RTA)’s website, enhancing user experiences, accessibility, and real-time trip planning capabilities.

Is it Really Possible to Laugh Your Way to the Bank? Humour, Virality, and Business

Humour can be a powerful branding weapon when wielded appropriately. Generally when used as quick, dagger-like strikes designed to pierce the social…

Walking a Book

It’s around 17 degrees Celsius in London Canada. The sun is out, there is a nice breeze. I walked to work this morning and logged my time into…

People laughing watching a movie and eating popcorn

Cineplex, Multi-Channel Media Campaign

Northern relaunched Cineplex's brand campaign, including a multi-channel, multi-funnel media campaign with over 250 assets in English and French that focused on driving awareness and increasing theatre visits.

From Complexity to Clarity: How Northern Simplified UW Bothell's Digital Presence

Northern transformed the University of Washington Bothell’s sprawling 14,000-page website into a streamlined multi-site architecture to better meet staff and student needs. Built on the WordPress platform, Bothell’s site was redesigned for a more consistent front-end experience.