This evening, the Echidna team will be gathering together in a private box to watch our junior hockey team. It’s a great opportunity to leave the shop…

The best way to learn about your customers, their needs, the challenges they face, and the problems you can solve is by asking them directly. However…

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…

Whenever we execute user testing, you want to get it right the first time. After all, testing takes time, resources, and effort. And by the time you…

It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…

Part of knowing where you’re going is understanding where you’ve been. At Digital Echidna, we feel a project launch is just a milestone in a much…

Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…

Looking to sink your talons into an exciting new tech opportunity? Look no further than Islandora’s CLAW. We’re excited at Digital Echidna about the…

When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…