Going on the Record - An Inside Look at an Echidna Process
Each RFP we are invited to participate in starts a process. A ritual. We identify a solution, write the proposal, submit, and then… we wait. If we are…
We’re Down with UXC (Yeah, You Know Me!)
A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…
Weighing the Pros and Cons of AI-Generated Content
It’s a conversation that’s happening in real time. It’s a topic that’s on the lips – both real and virtual – of content creators and curators…
The Who is Only a Small Part. What Really Matters
Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…
Do Your Engagements Ring Hollow?
Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…
Ensure Your Accessibility Content is Accessible
If you're going to talk the talk, you should walk the walk. So, if you're going to write content about accessibility, it's probably a good idea to…
Northern and Fanshawe College's Partnership Supports Students and 12 Local Businesses
The Northern Digital Marketing Challenge is a co-funded experiential learning competition supporting students and local businesses.
Bridging Education and Innovation: Northern Partners with Fanshawe for Student Success in Drupal Web Development
For students looking to enter the job market in web development, having access to the right skills for an ever-changing industry is crucial. Students…
A Very Covid Christmas Amplifies the Importance of Family, Friends, and Colleagues
Every year, I share a message much like this. I talk about the joys of the holiday season and encourage you to take the time to spend it with your…
New Year - Hope for the New Year, Built Upon the Good of 2020
Well. That was a heck of a 2020, hasn’t it? And while it may be tempting to just rush into 2021 and try to put the past year behind us, I think that’d…