Unlock Deeper Customer Insights Using Google Analytics Data
Need to Know GA4 offers features and granular insights that can paint a more complete customer picture than ever before The platform can fill in any…
Stumping for Votes or Stomping on Customers?
In today's social-media-dominated world, it can be tough separating an individual from the brand he or she represents. But regardless of whether your…
People Don't Like Change, but What Else is New?
Facebook is changing all of the time. People don't like change. So it’s no surprise to me that with the recent changes to Facebook, people and…
Digital U for a Digital You 501 -- What's Next?
So you’ve looked at your business and have determined that it’s time to build or update your digital presence. It’s safe to say that you’re over half…
Moving House: Structure, Design, and Features
We’ve spoken a lot about moving over the past few days. In the real world, you’d prepare your family for a move; in the case of a website migration…
Accessible Voting - Sometimes X Can't Always Mark the Spot
As a regular follower of politics who has never missed an opportunity to vote, I am interested in the accessibility of the voting process: from…
Diverse Views Can Strengthen Accessible Solutions
However objective and empathic a designer or developer is, his or her own life experiences and needs will always determine what he or she designs and…
Putting Automation to Work for You and Your clients
There is an old saying that “you shouldn’t work for a computer, a computer should work for you.” I know we often get frustrated with those daily…
Dress for Success -- The Politics of Wearing the Right Message
The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…
Connecting Your Online & Offline Marketing Efforts
Social Media has given businesses new ways to openly engage with today's connected consumer and plenty of businesses are beginning to understand and…