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Echidna Blog

Defining Consent (Both Expressed and Implied) -- Canada's Anti-Spam Laws Simplified and Demystified

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…
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Echidna Blog

Focus On Quality and Your Customers Will Make Time for Your Content

How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side? I'm not going to get into debates…
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Echidna Blog

Islandora and Drupal Shops: the Challenges and Successes -- Part Two of an Interview with Susan Brown

Yesterday, we introduced you to the Canadian Writing Research Collaboratory (CWRC) project. Today, we share project leader Susan Brown's thoughts on…
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Echidna Blog

Even More Lessons From the Fringes

When you’re communicating with anyone -- clients, potential customers, employees, or the general public -- trust is the strongest currency you can…
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Pantheon Development Services

Social media images on cellphone

Performance Branding: What It Is and How to Get it Right.

Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
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OEB Hero

An Electrifying Transformation: OEB Goes Paperless with Digital First Strategy

Northern digitized the previously manual process for utility companies applying for licenses through the Ontario Energy Board (OEB). They accomplished this by building an online portal that streamlined workflows for applicants and administrators alike.
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Echidna Blog

Not So Black and White - Or Black and Blue or White and Gold

Is it blue and black or is it white and gold? The answer doesn't matter; the fact that the question exists at all is fascinating and something to keep…
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Echidna Blog

AODA - It's Time to Act

So Ontario's supposed to be fully accessible by 2025. I mean, that's the point of the Accessibility for Ontarians with Disabilities Act, right? An…
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Echidna Blog

We Have the Will to Give; Resolve to Do Something

Supporting your community can be easy -- where it becomes hard is when we overthink things. But there’s always hope because, once you get involved, it…
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