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  • What We Do
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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed

Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…
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Humans only please ...

In today’s world of excess spam and "bot" (robot) traffic, one line of defense is using CAPTCHA. CAPTCHA ( Completely Automated Public Turing Test to…
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Three Social Trends; Three Valuable Lessons

OK, we are officially in 2017 now, but it still feels right to look back on the 2016 that was and continue our review of the past year -- and the…
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More Work, More Reward - Soliciting Honest and Varied Comments

Volume does not always equal value. And when it comes to soliciting both internal and external feedback, it's important to realize that the greatest…
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Puffery -- The 'Magic' Dragging Down Your Content Effectiveness

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
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Ask Echidna: Accessing the Internet

We received an e-mail at @email from Ben A. who asks, “I’m working on my own personal Website and I’d like to make it as accessible as…
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Digital Echidna is Proud to be a Part of the MasterCard Memorial Cup Social Media Team

We have a whole lot of future superstars in this city this week. And with all the action both on and off the ice, it can be tough to keep up. But…
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Multiple Sites, One Search: How the City of Surrey Made Its Web Searches User-Friendly with OnPoint

Northern integrated a federated search across the City of Surrey’s many web properties, making it easier for residents to find essential information about city services.
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Extra! Extra! Make Your Newsletter Newsworthy

The newsletter: it can be management’s Nirvana and a communicator’s nightmare. But with a little planning, understanding, and talent, you can create…
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Growing Your Business by Acting Small II -- Internal

It’s a common refrain amongst businesses as they grow: departments become siloed; co-workers who were at one time intimately aware of all business…
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