There’s an old adage that says something to the effect of, “you don’t need insurance… until you need it.” Whether it’s home or renter’s, auto, or life…

Too often we treat our websites like storefront signs – long-term representations of who we are, updated only periodically. But are you really what…

Have you ever wondered what your current website looked like before? The Wayback Machine let’s you travel back in time and look at archived versions…

“Our business needs more "Likes" and "Followers!" Well let's have a contest!” I am sure you've noticed that one of the most commonly used and even…

Are you thinking of acting like Chipotle’s social team? Then you run the risk of unwrapping a whole lot of trouble for your business. After all…

The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…

In order to stay ahead of customer expectations for timely service, companies are coming up with new ways to engage and provide customer service…

Years ago when I first started working at Digital Echidna, we updated this stand-alone blog site, Thoughts On All Things Digital, to Drupal 8 from an…

Even Mother Nature could not stop the Echidna team from celebrating our successes over the last year. Many changes have happened; we moved to a new…

I may be a business owner, but I'm still human. And the immediacy (and relative anonymity) of social media can make it easy for a quick thought, an "I…