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Echidna Blog

When Trying to Sound Smart is a Dumb Idea

I’d like to take you back a few years. Young Jay was sitting in the family’s living room, half-paying attention to the evening news that my parents…
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Echidna Blog

Learning the Foundations of Persuasive Content

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
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AODA and You: What is Accessibility?

Deadlines and fines for lack of compliance can be scary things, especially when we’re hanging around in Acronym Land. In this post we hope to show…
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How To Optimize Your Website Speed For Mobile: Google Speed Update Is Coming

It’s now been a few months since Google announced that, as of this July, page speed will be a ranking factor in mobile searches. Essentially, slower…
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Yoga At The Office? Sure, I'll Try It

All too often we plan our days around trying to get as much done as possible. We’re always moving forward and forgetting to pay attention to the…
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Is Social Media Automation Good For Business?

Probably one of the most debated topics I've witnessed about Social Media is automation. Try sending out a tweet or status update and its likely you…
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How to use your company intranet to keep your team connected

In this time of physical distancing, the internet is alive with tips and tricks for remote work and virtual life. Focusing on how to work better…
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How to Contribute to Drupal: Documentation

If you’re a developer, you have skills that the average bear looks up to -- often with awe and sometimes with genuine confusion. You don’t need to…
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Why Don't You Care?

In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…
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A woman in a red hat in various image formats.

Scaling Content with Generative AI: The Processes That Make It Work

Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for good…
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