Focus On Quality and Your Customers Will Make Time for Your Content
How can you cut through the clutter and capture your customer's curiosity when time, clearly, isn't on your side? I'm not going to get into debates…
Language Matters - 2016 in Review
In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…
Does Knowing How to Cut With a Scalpel - Make You a Surgeon?
Social Media gives you, or your company, a unique opportunity to get your message out to the masses - but does anyone care what you are saying? Social…
Understanding the Big Picture
“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…
The ABCs (and D) of AODA Compliance with a 2021 Deadline Approaching
It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective. This piece, published on March 20…
AODA Compliance Deadline Tips for the Non-Compliant
The old adage states that hindsight is 20/20. And as 2020 comes to a close, we’re seeing increasing numbers of businesses embracing that statement --…
A Brand New You? Not Necessarily
You are what you are. And while there are no quick fixes to building a personal brand, you can quickly lay a solid foundation for successfully…
SMS Marketing: The Rising Star in Omnichannel Experiences
The ever-evolving digital customer experience raises new challenges in the face of omnichannel marketing. Many brands have accelerated digital…