What makes training effective? Content is obviously the foundation, right? But delivery can be just as important. I’ve been given a lot of thought to…

It seems appropriate, given what the coming year is, to look back with clarity on the year past. After all, hindsight is 20/20, so with that…

If you could do it all over again, what route would you take to get you where you are now? What decisions and actions would help smooth out those…

There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…

In web design, the developer is commonly considered the MVP of the team. After all, they make ‘the thing’! Few people consider just how many players…

A little while ago, I mentioned that my title has changed. Sure, I’ve still got the content strategy gig, but what’s formalized has been my role as a…

When it comes to marketing content or trying to draw attention to your company or product, many lament that there are no original ideas left. First…

In today’s highly competitive marketplace and with many thanks to social media, the consumer has never had so much authority or influence as they do…

It’s on days like this that I hearken back to those noted Bards of Harlem, New Jack Swing maestros Wreckx-n-Effect who so presciently sang, “All I…

So you’re ready to take that virtual leap and put a concerted effort into your on-line branding. With a myriad of options and platforms available to…