Marketing Strategies for Retailers to Prepare Before Black Friday 2020
In recent years, there has been a steady increase in online shopping as consumers spend more time browsing and making purchases from eCommerce stores…
Walking a Book
It’s around 17 degrees Celsius in London Canada. The sun is out, there is a nice breeze. I walked to work this morning and logged my time into…
The Five Ps to Put Higher Ed Enrollment on a Pathway to Success
With over a decade of experience, with over 50 post-secondary institutions, Northern knows the five key things you need to focus on to attract…
Tips to Ensure Your Advertising (or Campaign) Sign Doesn’t Effectively Say “Stop”
It’s election season in our hometown of London, ON -- actually, it’s been election season since May 9th (we just seem to go from one [provincial] to…
Nothing Trendy About Quality, Customer-Focused Content
Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…
Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect
Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
Building a Unified SEO + GEO Strategy for the AI Search Era
Key Challenges Challenge #1: Search Visibility Is Splintering Across Platforms Yes, Google still matters and it still drives the largest share of…
New Search Overrides Module
You can make the most elegant, relevance-based site search appliance possible -- but, still, sometimes you’re going to want to ‘game’ the system…
No Short Cut to Quality Content - Despite What the Black-Hat Snake-Oil Salesmen May Say
I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…
Northern Partners with Fanshawe College to Help Educate Students and the London Community
For several years, Northern and Digital Echidna have partnered with Fanshawe College to collaborate on educational initiatives that give students a…