Can Business Be Humble and Promotional at the Same Time?
True humility is hard to find these days. But when you find a package that combines talent, intelligence, and performance, but is actually wrapped up…
Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…
Two Days of Innovation
Echidnas may generally stick to their burrows -- nocturnal for most of the year and not really fond of the bright lights -- but every once in a while…
Potluck Approach A Recipe for Success
On Friday we held our annual Digital Echidna's Christmas potluck – a day where the team gets together, brings an assortment of food, and somehow comes…
Connecting Your Online & Offline Marketing Efforts
Social Media has given businesses new ways to openly engage with today's connected consumer and plenty of businesses are beginning to understand and…
Consultative Selling: Laying the Groundwork Today to Solve Tomorrow's Problems
Some of you may remember the seminal film Glengarry Glen Ross, which featured so many incredible performances and memorable lines, such as Alec…
When the Well Runs Dry -- How to Start a Regular Flow of Quality Content
Sometimes the words don't flow. So, if you're responsible for a corporate blog or social feed, what do you do when the creative well temporarily runs…
Eat at Your Own Pace ...
Being involved in many committees has given me the opportunity to attend and organize many events. One topic that often arises is third party follow…
The ROI of CSR is More than Dollars, it’s About a Sense of Community
Tonight a few Echidnas will be “attending” the Pillar Community Innovation Awards, celebrating some of those individuals and organizations who have…