Music, fashion, fad diets – and marketing strategies -- they all come around over and over again. With students returning to school this week, it's…

True maturity in content creation and delivery only comes when you understand how to deliver upon the goals that actually matter and subjugate the…

Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…

Digital Echidna will be attending Islandoracon 2017 in Hamilton, ON from May 15-19th. As we prepare, we’re pleased to present part two of a three-part…

We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…

Well, if your city is anything like ours, your local, self-proclaimed Social Media Gurus are telling you just that. But, in actuality, business hasn't…

Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…

I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…

Recently a site that I've long respected posted a question on one of its social media channels. They asked a simple question, "How do you define…

Technology is leading the charge in many marketing campaigns, but turning to old marketing methods can actually get you noticed. With people logging…