Pay-Per-Click (PPC) Advertising is a very common “ buzzword” used in the online marketing industry today. Sure, a website is a great starting point to…

We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…

We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…

Siteimprove is a global software-as-a-service company that empowers website editors to continuously test, fix, and optimize the quality of content…

There’s an old adage that states, “keep your head in the clouds and your feet on the ground.” It’s a reminder that whilst we need to focus on the day…

Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…

For years, I’ve sometimes felt like a content nomad in this digital world, preaching a message of the importance of content as the foundation of all…