Should your business be on Twitter? Well the answer is simple. Absolutely Yes. And Possibly No. It all depends on what you're looking to get out of it…

Today Echidna’s director of development, Yan Zhang, and I are attending Western University’s Computer Science Breakfast. But we want to do more than…

QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…

This year truly has been one filled with change. Over the past couple of weeks, you look around and notice the leaves changing colour. This time of…

OK, great. You’re thinking about a new website. Not only should you have a fully functional website that shares everything about your company and what…

One of our key foundational principles here at Digital Echidna is a desire to always be learning and continuously improve. One of the best ways to…

Twelve years in and the Accessibility for Ontarians with Disability Act still serves to confuse and confound many people. Where do I start? Will I be…

What do you do when you have nothing to say? And how do you align that reality with all the (often conflicting) advice about how frequently and when…

Yesterday, I discussed my top five negative trends in social networking, but that’s no way to end a year. Today, for my final post of 2012, I want to…