Social media is undoubtedly the ‘buzzword’ of the year so it’s no surprise that when you start think about marketing your brain quickly turns to…

With the Drupal 9 launch date fast approaching, many organizations have asked whether they should upgrade to Drupal 8 now or wait and start fresh with…

There is one thing that is integral to any good content strategy: The Voice. The Voice has the potential to elevate credibility, solidify intent, and…

Here's a mantra of mine that I want to share: Don't count your clicks; make your clicks count. It's nothing new. I've been saying it for a while. But…

I recently received an email from a communications organization that I follow with the subject line, “The written word is here to stay.” I really didn…

Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…

So Ontario's supposed to be fully accessible by 2025. I mean, that's the point of the Accessibility for Ontarians with Disabilities Act, right? An…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

Which are you more likely to read? ‘Frankenstorm’ forecast for East Coast’ or ‘ Mainly benign weather presents the calm before Hurricane Sandy’s…