We should do lots of things. But what we can actually do with the resources available to us -- that's what we need to focus on, and that's where we're…

Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…

There are plenty of conflicting ideas out there about when the best time is to update your site's content, send out messages, or post on social media…

When building sites or designing content, some people get too caught up in ensuring everyone is "represented" on a page -- breaking it down into…

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…

If you're going to talk the talk, you should walk the walk. So, if you're going to write content about accessibility, it's probably a good idea to…

What to keep? What to purge? When it comes to content, the best way to evaluate is to review whether or not your content is TRUST-worthy. It may be a…

Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…