The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…

OK. I’ll admit it. In my last post, I was less than complimentary of the whole AODA 2021 deadline and how seriously people were taking it. And while I…

I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…

Just as with medicine, when you’re trying to fix site speed issues, you want to ensure that you’re curing the cause -- not just dealing with a symptom…

Higher education institutions are a business just like any other. Each institution competes against the others in its category to sell education to…

The Drupal framework has accessibility at its core. However, there are a lot of things that content marketers can contribute to make their sites as…

Digital Echidna has been working with a number of partners on a project called the Canadian Writing Research Collaboratory (CWRC), a project that…

In parts one and two of our interview with CWRC project lead Susan Brown, we've talked about establishing the need for Islandora, and why the project…

Every once in a while we get a "Chicken Little" social media article about digital marketing and it's impending demise. While it's not true that the…

OK, great. You’re thinking about a new website. Not only should you have a fully functional website that shares everything about your company and what…