If You're Different, You Don't Necessarily Have to Be Better
Last week, the client services team at Echidna headed to The Art of Marketing (#TAOM) Conference in Toronto and listened to a variety of speakers such…
Echidna's Drupal Inv-Asian
From South London to Shanghai. When I started this business, I had no idea that its reach would extend as far as it has. But I'm proud to say that…
Echidnas To Be Spotted in Montreal, Minneapolis
Whether it’s la belle province or the Land of 10,000 Lakes, you can find Echidnas all over this wonderful continent of ours. And over the next couple…
Coming Through in the Clutch Lands Echidna on a Global Leaders List
There’s an old adage, often used in sports, that says someone or something has “come through in the clutch.” That usually means that you’ve been able…
Your Chance to Explore "Explosive" Digital Creativity
Looking to explore your creativity? Want to learn from some of the top minds in the industry? Well, we have the line on an “explosive” opportunity for…
What is Google Places?
When you’re looking for a business, product or service where do you search first? Do you turn to the phone book, the newspaper or do you search online…
Language Matters -- Who the F*** Do You Think You Are?
If you only know my from my written communications, you may not know that I have a tendency to be a bit blue in my language choices amongst friends…
Off Target: Lessons in Knowing Your Market
Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…
Is a Bird in the Hand Worth Burning the Bush? The Real Cost of Aggressive Communication
So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…
Digital Echidna and Siteimprove Announce Partnership
Siteimprove is a global software-as-a-service company that empowers website editors to continuously test, fix, and optimize the quality of content…