At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…

So far we’ve covered the vendor selection process, how to budget time and resources and how to not get caught up on content. Today we’ll cover one of…

Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…

Why does plain language matter? Especially in Canada where we have such a high literacy rate, doesn’t everyone know how to read and comprehend content…

With the holiday season fast approaching, many retailers are in full swing marketing their products to help us check items off our list. However…

There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…

I have a few posts running in my head, but none have tapped that vein which allows them just to spill right out on the page. So when the Twitters…