Can an Online Community Be Profitable?
After hearing about the success of Facebook and other social networking sites, many people believe that they can jump on the bandwagon and cash in…
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Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…
How Rick Springfield Predicted the Future of Internet Commerce in the Year 1983
Nostradamus? The Mayans? Carnac the Magnificent? Wiarton Willie? All fine prognosticators in their own right, but all pale in comparison to the most…
Is Print Advertising Dead?
“Print advertising is dead,” or “buying print ads is like throwing your money away," – they’re just a few of the statement that I often hear in my…
The (Sometimes) Inexact Science of Measurement
I was at a shortlist presentation yesterday when asked about web success metrics and examples of successful metrics that we've helped some of our…
Serenity Now!
Growing up, like many families in the late 70s/early 80s, we had a poem on our wall -- the Serenity prayer, “God, grant me the serenity to accept the…
When to call a Drupal Expert for an Islandora Project
There’s an old adage that states, “No man is an island.” I’d like to paraphrase that and say no Islandora is an island either, as while a complete…
Purolator, Intuitive Digital Experience
With enhanced navigation, Purolator's new website offers fast access to users' immediate needs.