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Echidna Blog

Visual Storytelling II - Tips from Our Pros

"I may not know much about art, but I know what I like." It's a quote that's widely -- and wildly -- attributed. Anyone from Mark Twain to W.C. Fields…
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Caring or Opportunism? How to Do the Right Thing

There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…
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When Do I Use a Mini-Site?

Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…
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Nominations Are Great, but the Work is, Honestly, its Own Reward

There’s a line that you hear repeated ad nauseam during awards season. The ol’ “It’s an honour just to be nominated.” And that’s true -- eventually…
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Our EOS Journey To Date: 5 Things To Know

Last week, the management team participated in their last EOS® planning session, thus ending our two year engagement with implementer, Preston True…
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Think Before You Post

Today, everything is searchable and public if you post it online. Rarely can you completely delete an image, status update, blog or tweet with 100%…
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Online Content: What makes it great?

We’ve previously talked about your online content and how getting started is tough. Whether you’re writing for the web, social media or you’re writing…
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Still Time to Register for Next Week’s Free Acquia Engage Event

Next week, a few of us will be “attending” Acquia Engage -- and this year’s event is more accessible than ever! Obviously, COVID has changed the way…
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Captioning -- How Not to Get Lost in Translation

For many organizations, a video is a great way to introduce clients to your business. It provides a quick overview, helps people visualize the…
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Let’s Talk About an Ongoing Commitment to Mental Health, Wellness

Today is Bell Let’s Talk Day, an annual event designed to raise funds for mental health initiatives. But more important than the funds raised is the…
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