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Styling BFCM Success With Strategic Segmentation for Beauty by Imagination

Northern implemented a comprehensive email strategy for Beauty by Imagination’s (BBI) brands – Wet Brush, Bio Ionic, and Ouidad – during Black Friday Cyber Monday (BFCM) 2023 to maximize engagement and conversions while maintaining strong email deliverability.

What Makes a Great Newsletter?

We all want to improve on our organization’s newsletter, but how? Here are 10 tips to help you create a great newsletter – online or print. A great…

How to Make Mindfulness a Part of Every Day

Earlier this week, we recognized World Mental Health Day. Events like this are wonderful ways to coalesce our collective attention on an issue…

An Honest Way to Prevent a 'Panda' Attack

I love this line from the Wikipedia entry on the Giant Panda, "Though the panda is often assumed to be docile, it has been known to attack humans…

Accessibility Matters -- Is Our Aim True?

Designing and developing digital products for everyone should obviously include persons with disabilities, but this is made challenging if the…

Sharing Knowledge Helps Us Find the Answers

A few of us over the years on this blog have pulled out the old “a rising tide lifts all boats” adage. There’s a reason why axioms like this exist --…

So What's the Difference Already?

SEM and SEO are terms that are often confused and used interchangeably, so what’s the difference? What will benefit your website, organization or…

Going on the Record - An Inside Look at an Echidna Process

Each RFP we are invited to participate in starts a process. A ritual. We identify a solution, write the proposal, submit, and then… we wait. If we are…

Understanding the Big Picture

“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…

DrupalCon 2020 Training Tickets On Sale

It is said that in Minneapolis, you are never more than six blocks from a park and chances are high that you will see a few lakes. What a great place…