Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed
Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…
Free Culture this Weekend; Priceless Benefits for Life
Experience a weekend of culture. It's a simple statement, but one that we all too often choose to neglect. And the main reason we don't is not because…
Catchy Content? No Magic Formula But Common Elements
"OK. [OK]. Blue Jays. [Blue Jays]. Let's [Let's]. Play. [Play]. Ball." If you're in Southwestern Ontario like us (or, basically, anywhere in Canada)…
The Perils of (Mis)Communication
Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
A First Few Steps Towards a Brighter Future
It looks like I’ve got a bad case of Back-to-School Fever! This morning, I dropped off my boys at school and shortly thereafter, I had the pleasure of…
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
Can Business Be Humble and Promotional at the Same Time?
True humility is hard to find these days. But when you find a package that combines talent, intelligence, and performance, but is actually wrapped up…
Missing the Forest for the Tweets
It's one of the great self-imposed challenges of our times -- we're so focused on being first that we forget about the importance of being best. Our…
Me Comprenez-Vous? AODA in French
I have spent the last few days preparing for and enrolling in French as a Second Language classes in a local community college. In addition to…
Northern Supports Local Businesses and Fanshawe Students For Third Year with Digital Marketing Challenge
FOR IMMEDIATE RELEASE LONDON, ON - February 3, 2022 - Northern Commerce and Fanshawe College are partnering for the third consecutive year to support…