Awareness is great, but without action it does little. Today marks the seventh Global Accessibility Awareness Day. And while a trending hashtag is all…

Website search – the little box that is mightier than you think. Without realizing it, you probably find most of your content from a website search…

This post is not about politics, don’t worry -- but it is inspired by it. Last week, we saw two monumental examples of implementing a content strategy…

“Why do you want to know that? Why does that matter? Isn’t this just a website discovery?” You’d be surprised at the number of times I am asked these…

Your website is only one piece of your online marketing campaign. If you’re not using other marketing methods to drive traffic to your site, you’re…

Over the past few weeks Twitter has been a large discussion topic in our client meetings - some people are ready to jump on board, while others are…

At Digital Echidna, we want to use our knowledge and expertise to make a difference. As you’ve often heard my colleagues here say, the open-source…

Let me paint you a picture. You’ve been working on your company’s new website for 5 months now. The design is perfect, all of the content has been…

Technology is leading the charge in many marketing campaigns, but turning to old marketing methods can actually get you noticed. With people logging…

Today is the day many Canadians have been waiting for – the release of the iPhone4 in Canada! Now depending on how tech savvy you are or how much you…