Smooth Out Choppy Waters on a Rising Tide
We spend years building up our expertise through hard work, education, and on-the-job learning. And while some people choose to hoard their knowledge…
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The Politics of Content
This post is not about politics, don’t worry -- but it is inspired by it. Last week, we saw two monumental examples of implementing a content strategy…
Higher Education? Drupal Goes Straight to the Head of the Class
Drupal and higher education? Get ready because I'm about to drop some knowledge and show what a Drupal-based solution is the smart decision for…
How the City of Edmonton Elevated Its Digital Platform into a Robust Enterprise Publishing Solution
Northern partnered with the City of Edmonton to further integrate their Drupal web publishing platform with their Google Workspace enterprise content platform, using the Box content cloud to improve usability, syncing, asset management, and reporting.
The Positive Side to Bounce Rate
Did you know that a user can complete action on your website with just one click? I recently read an article on MeetContent.com that talked about “The…
Here Comes the Boom: Digital Echidna is a Certified Thunder Integrator
Publishers looking for a content management system that perfectly aligns with their needs, need now to look no further than Digital Echidna, now one…
Email Growth Through Identity Resolution for Pulp & Press
Pulp & Press is a long-time Klaviyo merchant, leveraging email and SMS channels for their Canadian and US marketing efforts. In 2022, Northern implemented a browse abandon email solution leveraging identity resolution data to capture site visitor emails to nurture into profitable, high-value email subscribers.
COPE-ing with Copy 201: Does Size Matter?
Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…
How to Improve Your eCommerce Email Strategy: A Step-By-Step Guide
This content was originally presented at the Magento Imagine 2018 conference. It was created alongside our friends at Mailchimp. If you have questions…
Unlock Deeper Customer Insights Using Google Analytics Data
Need to Know GA4 offers features and granular insights that can paint a more complete customer picture than ever before The platform can fill in any…