What’s the Right Marketing Vehicle? Only You Can Tell
It can be frustrating for business owners looking for information about how best to use their limited resources. Every week, you'll find a new article…
Accessibility is a Journey - Long-Term Strategies to Keep You on the Right Path
The Jan. 1, 2021 deadline for AODA website compliance is fast approaching. Some may see it as an end to a 16-year effort; others appear to be treating…
What is Google Places?
When you’re looking for a business, product or service where do you search first? Do you turn to the phone book, the newspaper or do you search online…
Ask and You Shall Receive
Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their…
The Who is Only a Small Part. What Really Matters
Metrics and measurables are always important – especially in the world of business communication. But in hunting high and low for that magic bullet…
AODA Compliance Deadline Tips for the Non-Compliant
The old adage states that hindsight is 20/20. And as 2020 comes to a close, we’re seeing increasing numbers of businesses embracing that statement --…
AODA 2021 -- What You Need to Know Now, Four Months Away from the Deadline
OK. I’ll admit it. In my last post, I was less than complimentary of the whole AODA 2021 deadline and how seriously people were taking it. And while I…
Keep it Simple, Not Stupid. Writing Copy for the Masses – and for Maximum Effect
Whether you're writing for the Web, posting on your company's social networks, or creating internal newsletters or documentation, the old KISS…
AODA and You: First-Hand Answers to Who and Why?
To paraphrase Wilford Brimley, the best reason to ensure your Web site is accessible is simple: “ It’s the right thing to do.” But if you're a…
Putting Accessible Images in Focus
It’s tempting. I get it. Posting a photo to your social media, it would just be so easy to upload and click -- with the obligatory sarcastic comment…