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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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Echidna Blog

Giving Thanks Never Goes out of Style

Let me just say this: in Canada, we do Thanksgiving right. I know it’s a big deal for our friends in the States -- and then there’s the whole four-day…
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Fake the Social Media Funk and Your Digital Nose’ll Grow

It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…
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A Slam-Dunk Content Approach

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…
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It’s Past the Time to be “Aware” on Global Accessibility Awareness Day

We’ve had nearly a decade to hit the ground running -- hopefully on a ground that’s fully accessible to all. But even today, the morning after Global…
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Where Tech Fails, Humans Can Prevail

When you’re a company that deals in products and/or services, customer service is key to ongoing sustainability. And one key to delivering superlative…
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National AccessAbility Week - Recognition, Celebration, leading to Action

Today marks the start of National AccessAbility Week. It’s billed as “a time for Canadians to promote inclusion and accessibility in our communities…
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Today is Data Privacy Day. What does one get or give on a celebration like this? Cake? Balloons? How about the gift of a few tips that can help you…
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Every company wants its brand to be ubiquitous -- but there's a caveat to that. The concept that there is no such thing as bad publicity is just wrong…
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After being in our new downtown location for almost a year, we have come up with a list of the Top 10 signs that you work in downtown London. 10. You…
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