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Echidna Blog

Your Chance to Learn to Code with Drupal with Digital Echidna and Ladies Learning Code

We talk a lot about Drupal here at Digital Echidna. As London's only Drupal-exclusive development firm, we have been specializing in the Drupal…
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Echidna Blog

Join Us for Drupal Global Sprint Weekend on Jan. 28

As we're two-thirds of the way through January, you may feel the giving season has faded behind in your rear-view mirror. In fact, many are well into…
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Echidna Blog

2013 -- Social Success Stories

They say good things come in threes. After our first two end-of-the-year posts (Friday's post on 2013's top three digital marketing trends and…
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Echidna Blog

How Does it Make You Feel? Why Alt Text May Not Be Enough

The old adage states that a picture is worth a thousand words. Those words, however, are not restricted to just the facts and details – they also…
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Echidna Blog

Three Things You Can Do In The Name of 2019 IDPWD

Today is International Day of People with Disabilities -- and to quote one-hit wonder band Europe, it’s the Final Countdown to another accessible…
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Echidna Blog

Adopting open source in the transit and transportation industry

The fundamental building blocks of running an efficient and user-focused public transportation network and building a well-designed, effective, and…
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George Brown College students.

George Brown College, CMS Replatforming

Need to Know George Brown’s digital experience serves a broad spectrum of post-secondary education audiences. Its CMS accumulated a wealth of…
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Two people holding hands and holding shopping bags while walking

Overhauling a Retail Giant’s Data Layer: Northern’s Strategy for the Tealium Stack

When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup, leading to inconsistent tagging, lost data, and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?
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CDP Strategy: Turn Customer Data into Competitive Advantage

Comprehensive Analytics Audits: Build on Trusted Data

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