Putting the Focus on Your End User
We have a simple adage when it comes to understanding customer needs, desires, and challenges – if you want to know what they want, just ask. Yet too…
A First Few Steps Towards a Brighter Future
It looks like I’ve got a bad case of Back-to-School Fever! This morning, I dropped off my boys at school and shortly thereafter, I had the pleasure of…
Adobe Commerce Optimizer Explained: The Modern Path to Storefront Speed
Introduction: The New Era of Adobe Commerce What if you could modernize your commerce experience without tearing everything down and building from…
The Perils of (Mis)Communication
Why do many customers have an inherent distrust of companies? Why do they look at public relations and marketing efforts through a jaundiced eye…
Language Matters - 2016 in Review
In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…
Performance Branding: What It Is and How to Get it Right.
Gone are the days of laborious decision-making to determine where to focus ad spend. Finding the balance between direct response (DR) sales activation…
DrupalCares Campaign Part of Groundwork for Post-Pandemic Success
As of today, #DrupalCares has raised $500,000, meeting its 60-day goal in just over 30 days. Nearly 150 businesses and organizations, along with over…
Me Comprenez-Vous? AODA in French
I have spent the last few days preparing for and enrolling in French as a Second Language classes in a local community college. In addition to…
Northern Supports Local Businesses and Fanshawe Students For Third Year with Digital Marketing Challenge
FOR IMMEDIATE RELEASE LONDON, ON - February 3, 2022 - Northern Commerce and Fanshawe College are partnering for the third consecutive year to support…
Dress for Success -- The Politics of Wearing the Right Message
The message is the most important part of your business communications, but how you deliver it can either amplify it or obscure it. Yesterday, I…