Twitter’s Pinocchio Theory
The truth about how to build success with your social efforts is right under your nose. But if you ignore the Pinocchio Theory, it can be difficult to…
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Goals and Objectives
Goals, Objectives and Target Audience…these three words are the hallmark to running any sort of successful marketing campaign. Target audience is…
Web Developer Position - Front End Specialist
Digital Echidna is looking for a new team member to work as a part of our front-end development team to plan, design and execute web solutions. This…
Web Developer Position - Front End Specialist
Digital Echidna is looking for a new team member to work as a part of our front-end development team to plan, design and execute web solutions. This…
Accessible Voting - Sometimes X Can't Always Mark the Spot
As a regular follower of politics who has never missed an opportunity to vote, I am interested in the accessibility of the voting process: from…
Free Culture this Weekend; Priceless Benefits for Life
Experience a weekend of culture. It's a simple statement, but one that we all too often choose to neglect. And the main reason we don't is not because…
London Health Sciences Centre, Modern Digital Experience
The London Health Sciences Centre's new digital experience enhanced communications, reduced IT expenses, and eliminated redundancy.
Free Statistics For My Website?!?
Have you ever wished that could track the number of page hits on your website? Which page on your website is most popular, how much time a user spends…
Incoming Links and SEO
At Echidna, we’re often asked by clients – does adding a “Links” section or a “Resources” section to my website increase my website’s ranking in…
Overhauling a Retail Giant’s Data Layer: Northern’s Strategy for the Tealium Stack
When a major retailer merged with a new business unit, analytics took a back seat. The result was a disjointed data layer, broken event tracking, and a Customer Data Platform (CDP) that could not deliver on its promise. Over time, a patchwork of bandage fixes added complexity to the setup, leading to inconsistent tagging, lost data, and growing frustration across teams. With all of these issues compounding, the question became clear: how do you rebuild confidence in the data?