Catchy Copy? It's a Numbers Game
This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…
Ghost Writing Must Be Invisible so the Message or the Brand Can Clearly Pass Through
You've likely seen those movies where a ghost or a spirit enters into a living person, and all of the sudden that person changes – they act awkwardly…
Chatbots vs. Conversational Agents: Using AI to Overcome Obstacles in Public Service
Need to Know Many Public Service clients need sophisticated conversational agents rather than basic chatbots to save time and costs, and improve user…
Headphone Change Could Leave Adaptive Tech Users Feeling Unplugged
For most people, 3.5 mm is an insignificant distance. But for users of adaptive technology it might prove to be a bit too far of a gap to bridge…
Learning the Foundations of Persuasive Content
Whether you're writing a theatre review or product copy for the web, the goal is the same -- to be persuasive. And the basic foundational elements to…
A Halloween Primer on How to Avoid Resurrecting the Ghosts of Social Media Nightmares Past
It's Halloween. A night when all manner of creatures crawl in search of blood to terrorize your neighbourhood. It's a night when ghouls and ghosts…
Critical Thinking: The value of Honesty
I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…
Damage Control 101 - What to Do
As much as it irks public relations types, you can't control the story. And the tighter you squeeze, the more slips out between your fingers. No…
Smart Date 3.0 - the Intelligent Choice for Better Integration, Better Admin Experience
This week brought a new, stable release for Smart Date 3.0.0. You're welcome to dig through the various Smart Date release notes to read up on all the…
Be seen, but Don't just be a facade
It's one thing to get noticed. What you do after that is what differentiates you from being a solid partner that can be counted on or merely a good…