Celebrating A New Way to Work on Labour Day
You may not know that Labour Day is a Canadian-derived holiday. Sure, the U.S. made it an official holiday in 1892, while Canada took a couple more…
Creating a QR Code Campaign
QR codes might be the most unused and misunderstood of the digital marketing tools out there. Doing a quick Google search exposes just as many blogs…
A Super Bowl Game Plan For Content that Scores
As a football fan (both three-down and four-down versions), watching the Super Bowl is something I enjoy doing, with or without a rooting interest…
How to Make Mindfulness a Part of Every Day
Earlier this week, we recognized World Mental Health Day. Events like this are wonderful ways to coalesce our collective attention on an issue…
Ensuring Your Accordion Is In Tune With Your Audience, Content
I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…
Compassion, Consideration Key to Communicating in Our COVID-19 World
Last week the world changed under our watch. New developments arrived almost minute-by-minute as countries around the world put in place measures to…
How to Drive Engagement & Results with Performance Creative: 4 Pillars for a Winning Strategy
When it comes to vying for consumers’ attention, the competition has never been more fierce. According to Forbes, the average person sees between 6…
MK Rittenhouse, Digital Storefront and Targeted Ads
MK Rittenhouse, a supplier of agricultural and landscaping products, partnered with Northern to build a digital commerce solution targeting B2B audiences.
Ask Echidna: Getting to Know Drupal
Welcome to our latest Ask Echidna blog post, where we answer your questions about Web design, digital marketing, and business solutions. Do you have a…
Is Semrush Worth It? How to Get the Most Out of Your SEO and GEO Strategy
Author Kristen Major Digital Marketing Team Lead (SEO) Semrush has been a trusted tool for marketers, and SEO's for decades, but recently has really…