How to Rock Your Conference Presentation
During the period of time when my immigration papers were being processed, I'd watch my Digital Echidna peers travel across North America and even…
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How can I tell if my site is ready for Drupal 9?
Drupal 9 is coming. Are you ready for it? With the announcement that a Drupal 9 beta version is expected this week, you may be wondering how to know…
Website migration tips for marketers and content managers
We’ve written a lot about the timing and technological implications of moving from Drupal 7 to Drupal 8 or 9, but maybe the tech is not what you’re…
Accessible UX Research Means All Voices, Ideas, and Needs, Can Be Heard
The point of user research is to ensure that you hear the voices of your users and use that information to inform your solutions. Seems pretty simple…
The Power of Personalization and Marketing Automation
Creating and scaling effective marketing campaigns is no easy feat—consumer expectations have evolved, and today’s shoppers are looking for…
What's In It For Me?
The “what’s in it for me?” or WIIFM statement is an important message in any marketing strategy. When writing your website content it’s critical to…
Better, Faster, Stronger -- Digital Echidna Acquia Cohesion Early Adopter
UPDATE July 2020: Cohesion is now Site Studio It’s official, Digital Echidna is part of the Acquia Cohesion Early Adopter Program and is now an…
Picture This: The Nine Corporate Photos You Must Never, Ever, Take Again
Just as not all writing is considered equal; nor is all photography. The digital revolution may have made it easier to take photos, but the skill…
Caring or Opportunism? How to Do the Right Thing
There’s a fine line between genuine sympathy and the perception of opportunism. Even if your heart is in the right place, public opinion can become…