Before starting any communications or marketing project you must understand your target audience. Ask yourself: Who is my primary audience? Who is my…

The subtitle of the film 2010 was called "The Year We Make Contact." In many ways, 2013 was the year we learned how to connect. From the rise of…

In the past, I’ve told you why I feel Drupal Camps are a great experience. Today, I’d like to share why I think development summits ( Dev Days as they…

It's easy to pay attention to the big challenges that are right in front of our face, but to get a true view of the issue, you need to apply a 360…

If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…

Clearly there is a difference in value between a steak and a hamburger - but if you only have a hamburger budget - what do you do?. In the web…

There are plenty of conflicting ideas out there about when the best time is to update your site's content, send out messages, or post on social media…

Many of you will likely be familiar with the United Airlines mistake. I'm not going to get into what happened -- and lord knows that there have been…

Your first reaction upon revisiting the fallout from Coca-Cola's #MakeItHappy campaign may be to throw up your hands and say, "Well, this is why we…

A few days ago, a colleague of mine – our project-manager extraordinaire – Erin Brinen shared a link to an infographic that asked, “ Are Teenagers…