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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Defining Consent (Both Expressed and Implied) -- Canada's Anti-Spam Laws Simplified and Demystified

At the core of Canada's anti-Spam laws, which come into effect July 1, 2014, is the word "consent." Essentially, as we discussed yesterday in our…
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Preventative Medicine: Upgrading Your Health Care Website from Drupal 7 to 8

With the Drupal 9 launch date fast approaching, many organizations have asked whether they should upgrade to Drupal 8 now or wait and start fresh with…
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Critical Thinking: The value of Honesty

I believe firmly that diversity of experience helps to make you better at what you do. By day, I'm a content and requirements strategist at Echidna…
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How to Prepare for Adobe Commerce 2.3 End of Support

Platform and technology upgrades are an important part of a digital experience platform's lifecycle, and are key to providing innovative experiences…
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The Future of Drupal is Now

Earlier this week, Drupal founder Dries Buytaert shared an update on the arrival of Drupal 9. We have a date -- ish. And we know that with the arrival…
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Teaching New Dogs Old Tricks ...

Technology is leading the charge in many marketing campaigns, but turning to old marketing methods can actually get you noticed. With people logging…
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Is Justin.tv Better Than YouTube?

YouTube is the industry leader for pre-recorded online video, but Justin.tv claims to be the innovator in online LIVE streaming video. Justin.tv uses…
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A Slam-Dunk Content Approach

While there are no sure things in appealing to your customers, working towards taking higher-percentage shots can help to make your efforts less about…
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Looking Back to Look Forward

We're just under three weeks away from ringing in the New Year. With the holidays approaching, this is the perfect time to reflect upon the year that…
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Drupal 7 End-of-Life Support

Drupal.org extended Drupal 7's end-of-life date to November 1, 2023 (originally November 1, 2022). What is end-of-life? What does it mean for you and…
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