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  • What We Do
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      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Digital Echidna is Proud to be a Part of the MasterCard Memorial Cup Social Media Team

We have a whole lot of future superstars in this city this week. And with all the action both on and off the ice, it can be tough to keep up. But…
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Echidna Blog

Supporting the Next Generation of Problem Solvers

That transition from the educational environment to the work world can be daunting. It's one thing to understand the theory behind a concept; it's…
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Echidna Blog

How Do I Know If An AdWords Campaign Will Work For Me?

The simple answer – if you’re looking to reach a target audience using specificity, keywords, key phrases and location targeting – Google AdWords is…
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Echidna Blog

AODA and You: What to Do Now

We’ve discussed the who and why, we’ve discussed the what and when, and we’ve discussed the almighty dollar aspect of what’s in it for you. Today, we…
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Echidna Blog

Only “You” Can Cut Through Advertising Clutter

When it comes to cutting through the clutter, the savvy business knows that only "you" matter. To start with, let me reiterate the fact that I really…
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Side-by-side comparison of two redesigned community college websites displaying updated layouts, student testimonials, and educational program pathways with icons representing security, education, and time management

Inside Two Higher Ed Website Rebuilds with Northern and Pantheon

SUNY Niagara: Turning a College Website Into a $2M Revenue Driver When SUNY Niagara's website scored just 13 out of 100 on Google PageSpeed—weighed…
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Echidna Blog

Ask Echidna: Delivering Bad News

From the Ask Echidna mailbag we received this question from Ben A., "Is there a good way to deliver bad news in business?" It's an important question…
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Echidna Blog

Why Your On-Site Twitter Feed Should Fly Away

There’s a great site out there that answers the question of whether you should have a carousel or slider on your homepage . I should probably do one…
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Echidna Blog

Board Participation - Sometimes You Need to be the Willow

In woodworking, a board needs to be relatively rigid and strong enough to support weight. In organizations, that weight-bearing responsibility remains…
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Echidna Blog

Intranet Introspection: Content Matters

If you were to ask me what's the biggest barrier to a smooth project launch, the answer is clear -- content. It doesn't matter if it's creation…
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