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Echidna Blog

COPE-ing with Copy 201: Does Size Matter?

Last week, I gave you the intro. Now, let’s get into the nitty gritty on how to COPE with content! So how much copy is too much? It all depends on the…
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Echidna Blog

AODA - Less Confusion, More Community

Twelve years in and the Accessibility for Ontarians with Disability Act still serves to confuse and confound many people. Where do I start? Will I be…
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Echidna Blog

A Letter from PodCamp London ...

New media enthusiasts met this past Saturday April 25th, at Station Park All Suite Hotel, for the "unconference" - PodCamp London. PodCamp London…
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Echidna Blog

How to use your company intranet to keep your team connected

In this time of physical distancing, the internet is alive with tips and tricks for remote work and virtual life. Focusing on how to work better…
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Echidna Blog

User Journeys are Taking Off: “Plane” Thoughts on Personalization’s Future

For most people, spontaneity isn’t a big motivator to purchase something. Sure, there are impulse buys here and there (there’s a reason why gum and…
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Echidna Blog

Smart Date - Time to Level Up!

Just over a month ago, I shared with you some information on a new Drupal module that we’ve been developing called Smart Date. Today, I’m excited to…
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Echidna Blog

Headphone Change Could Leave Adaptive Tech Users Feeling Unplugged

For most people, 3.5 mm is an insignificant distance. But for users of adaptive technology it might prove to be a bit too far of a gap to bridge…
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Echidna Blog

How to satisfy users and internal stakeholders

One of the biggest challenges we face in projects is balancing the needs of the users with those of internal stakeholders. In an ideal world, we’d…
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Echidna Blog

User Experience -- No Magic, No Snake Oil, Just Data and Effort-Driven Results

User Experience is such a broad topic that it can often feel confusing to people not immersed in it. And, unfortunately, the world of web optimization…
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Echidna Blog

Puffery -- The 'Magic' Dragging Down Your Content Effectiveness

Puffery may be behind your magic slogan, but tricking your audience is a recipe for failure. And while being a fan of yourself may be great, too…
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  • Solutions
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      • Paid Media & Digital Advertising
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      • Performance Ad Creative
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      • eCommerce Development
      • ERP & eCommerce Integrations
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      • MarTech Migration
      • Data Visualization
      • Governance & Compliance
      • CDP Strategy
      • Analytics Audits
      • Google Analytics 4 & Performance Reporting
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    • Expertise in your industry.
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    • Partnering with best-in-class technology platforms.
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