It was Bootsy Collins, in the Pinocchio Theory, who said, “Don’t fake the funk or your nose’ll grow.” This doesn’t just apply to P-Funk Mythology, but…

Over the past couple of years, I’ve been Digital Echidna’s support manager and have worked with a large number of clients as part of their post-launch…

When it comes to developing content for your business’ Web site, does sex matter to you? Should it? Only if you believe the hype. Before I go any…

There are several ways to tell a story. Each of us interprets information in a different way -- some of us are better reading text, while others…

Here's the thing about trends -- they tend to fizzle out. So instead of trying to catch a wave of popularity, businesses should focus on providing…

There is no one right answer as to why you should make your Web site accessible. Throughout this series, we're trying to give you a broad perspective…

Over the years, I’ve had the opportunity to work with companies that were frustrated with the lack of interaction they were getting from their…

This blog is by no means political, but it can be inspired by politics. Why? Because at its root successful politics is about communicating a message…