Ensuring Your Accordion Is In Tune With Your Audience, Content
I’m half French Canadian. I married into a family heavy on Newfoundlanders. And I work in the digital field, with a heavy focus on web design…
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Smooth Out Choppy Waters on a Rising Tide
We spend years building up our expertise through hard work, education, and on-the-job learning. And while some people choose to hoard their knowledge…
Language Matters - 2016 in Review
In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…
We Have the Will to Give; Resolve to Do Something
Supporting your community can be easy -- where it becomes hard is when we overthink things. But there’s always hope because, once you get involved, it…
The 411 on Getting Echidna to Booth 210 in Nashville
If you’ve ever been to a trade show or a convention, you’ve likely had to walk a gauntlet of vendor booths. Perfectly aligned swag, banners attached…
Why It’s Time to Invite Social to the Corporate Party
It’s the bane of every social networker’s existence – how do you accurately define the return on investment for your social media activities? Business…
How To Ask Your Visitors For Personal Info
If you're like most businesses, your website is regularly asking visitors for their personal info - as part of a registration, payment, or contact…
How to Identify Yourself – Canada’s Anti-Spam Laws Simplified and Demystified
Are you who you say you are? Are you promising what you're delivering? Are you using the ol' bait-and-switch to get "consent" under false pretences…
London-Based Northern Commerce, Digital Echidna Both On Canadian Business' Growth Lists
FOR IMMEDIATE RELEASE London, ON — October 15, 2020 — In their final year as independent companies before an already-announced merger, top London…
An Electrifying Transformation: OEB Goes Paperless with Digital First Strategy
Northern digitized the previously manual process for utility companies applying for licenses through the Ontario Energy Board (OEB). They accomplished this by building an online portal that streamlined workflows for applicants and administrators alike.