Celebrating Past, Present, Future – and People
On Sunday night, we brought in the sandwich boards and closed the Digital Echidna door. London's second combined Culture Days/Doors Open event came to…
New Year - Hope for the New Year, Built Upon the Good of 2020
Well. That was a heck of a 2020, hasn’t it? And while it may be tempting to just rush into 2021 and try to put the past year behind us, I think that’d…
New GA4 Lead Generation Reports Explained: A Smarter Way to Track Leads
Google Analytics 4 quietly introduced two new lead-focused reports, and they could be a game changer. For businesses that depend on forms…
The ABCs (and D) of AODA Compliance with a 2021 Deadline Approaching
It seemed like ages ago that I wrote the first of a four-part series on AODA compliance from a web perspective. This piece, published on March 20…
Intranet Introspection: Content Matters
If you were to ask me what's the biggest barrier to a smooth project launch, the answer is clear -- content. It doesn't matter if it's creation…
Social Media Marketing
Your website is only one piece of your online marketing campaign. If you’re not using other marketing methods to drive traffic to your site, you’re…
Reviewing Challenges & Asking for Client Feedback
Okay, so you’ve got your goals, objectives and target audience. You’ve implemented the project to the best of your ability, launched and now it’s over…
I Don't Like that Design
Are you in charge of your company’s new web project? If so, listen in. Whether you’re redeveloping the corporate website or building a mini-site for…
How You Can Use The Twitter Favourites Feature
One of Twitter’s most-ignored features is the “Favourites” feature (some may argue that it's lists). I'm sure you've all seen it and surely know how…
Waving the Flag on 150 Years of Canadian Innovation
On this day, where we celebrate an important part of our national history, we also want to take a moment to acknowledge an exciting partnership that…