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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

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      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

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      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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Echidna Blog

Inaccessible Content Can Leave a Lasting - and Negative - Impression on Your Customers

We've all had a less-than-perfect customer service experience: a surly customer service rep on the phone, poor workmanship that a company won't…
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One of the biggest challenges we face in projects is balancing the needs of the users with those of internal stakeholders. In an ideal world, we’d…
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Have you been Phished?!

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Do Your Engagements Ring Hollow?

Sometimes we use words with the best intentions but those words can lose their power and their meaning through neglect. Whether you're talking about…
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Saying Goodbye Shouldn't be Hard -- Canada's Anti-Spam Laws Simplified and Demystified

In real life, goodbyes are often hard. In the digital world, they should be made as easy as possible. Over the past week we've looked at the Canadian…
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New Year - Hope for the New Year, Built Upon the Good of 2020

Well. That was a heck of a 2020, hasn’t it? And while it may be tempting to just rush into 2021 and try to put the past year behind us, I think that’d…
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A Tale of Two Keynotes

A recent story about the iRobot Roomba vacuum collecting and selling data about their owners homes reminded me of two different presentations I was…
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Happy Birthday Drupal

They grow up so fast, don't they? Today we wish a very happy birthday to Drupal, as the content management system is now officially a teenager. On Jan…
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Northern Commerce Named Finalist For Magento Imagine Award & Wins Etail Canada's Best-In-Class Award

eTail Canada’s Best-In-Class Awards honour businesses that have shown spirit in retail marketing innovation. We are excited to announce our client…
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What is Responsive Web Design?

Responsive Web Design is "a methodology for designing web sites that can adapt to a range of screen sizes and device types." - (Wikipedia) Mobile…
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