Mirror, Mirror On the Wall...
Over the past two weeks our team at Echidna has attended and been recognized at two (exciting and fun!) local events – The 60-Second Pitch Awards…
Let's Be Adult About This
.xxx Domains are here, what should we do... If you are in the adult entertainment business, or your site is related to adult endeavors, then buying a…
Google Chrome OS is Aiming for the Cloud(s) ...
Last week the Google Chrome Operating System (OS) was announced, which will make us rethink traditional OS platforms - such as Microsoft Windows…
Make Sure the Joke's Not on You -- and Your Brand
Humour has a great place in life. At its best, it can shine the spotlight on those institutions that we hold dear and force us to reconsider the hows…
Off Target: Lessons in Knowing Your Market
Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…
Your Voice; Your Foundation
There is one thing that is integral to any good content strategy: The Voice. The Voice has the potential to elevate credibility, solidify intent, and…
Talkin' Tech With Techalliance
David Billson invites Digital Echidna president and CEO Andrew McClenaghan to the table in Talkin' Tech with TechAlliance. This series explores how…
Navigating the Economic Downturn
The recession has changed consumer buying patterns and businesses have had to adapt. Consumers are very careful with how they spend and therefore…
Fanshawe College Students Prepare to Go Head-to-Head in the Final Stretch of the Northern Digital Marketing Challenge
FOR IMMEDIATE RELEASE London, ON — For Fanshawe College marketing students, the warming spring weather signals a formidable challenge that’s just…
Smart Date 2.0: Let's Do This Again!
The first stable release of Smart Date delivered on my original vision for the module, namely, the need for a more app-like editor experience and…