After hearing about the success of Facebook and other social networking sites, many people believe that they can jump on the bandwagon and cash in…

Last week I was introduced to Layar, which is a Mobile Augmented Reality Browser. Layar combines GPS, camera, and compass technology to identify your…

When it comes to finding the right font and colour palette for your brand the "i"s have it. And so do the "a"s, the "t"s, and the "z"s... It may seem…

There’s an old adage that says something to the effect of, “you don’t need insurance… until you need it.” Whether it’s home or renter’s, auto, or life…

Many companies are becoming skilled at marketing their corporate brand on the Internet, but are they monitoring the online personal brands of key…

Customer service is defined as “the provision of service to customers, before, during and after a purchase.” We all know how we feel when we receive…

One of the biggest challenges we face in projects is balancing the needs of the users with those of internal stakeholders. In an ideal world, we’d…

Echidnas are tuning up in preparation for our trip to the Music City! And having you visit our booth would be music to our ears. It’s coming fast --…

In my mind, there were two major communications themes that highlighted (or lowlighted, as the case may be) 2016: one, we saw battle lines being drawn…

We spend years building up our expertise through hard work, education, and on-the-job learning. And while some people choose to hoard their knowledge…