Lose the Crutches, Let Your Client’s Message Run Free
If you want your content to really take off, you might have to shake off a few crutches. The New York Times regularly reviews its content for usage…
Even More Lessons From the Fringes
When you’re communicating with anyone -- clients, potential customers, employees, or the general public -- trust is the strongest currency you can…
Teaching New Dogs Old Tricks ...
Technology is leading the charge in many marketing campaigns, but turning to old marketing methods can actually get you noticed. With people logging…
User Experience and Mass Transit Websites: Planning a Better Experience
So, how do you know if your transit site is any good? In the first part of our series we talked about the importance of open source - how open data…
How Your English Teachers Negatively Impacted Your Web Experience Today
There’s writing. And then there’s writing for the web. While the foundations of each share identical roots, it’s in the application where they differ…
A Day in the Life of a Digital Project Manager
Being a project manager is at times similar to being a parent, or so I am told. Picture this -- it’s Sunday night and you have three kids: one kid has…
Hospitals And Foundation Websites: Combine or Separate?
Many hospitals are a two-headed beast, composed of a public-facing healthcare organization and a supporting fundraising organization -- often called a…
Drilling Into the Importance of Client Education for UX and Content
Recently, I was under the lights at my dentist’s office. Maybe it was the hypnotic hum of the drill, maybe it was the influence of freezing, but our…
An Honest Way to Prevent a 'Panda' Attack
I love this line from the Wikipedia entry on the Giant Panda, "Though the panda is often assumed to be docile, it has been known to attack humans…
Lessons From A Drinking Water Challenge
Scientists agree: The health benefits of drinking water are endless! Drinking water can relieve fatigue, increase energy, promote weight loss, flush…