How to Drive Sales with the Right eCommerce Infrastructure
Need to Know eCommerce infrastructure is a key driver of customer satisfaction and sales that is often overlooked An effective eCommerce…
University of British Columbia, Integrated Learning
The CMS supporting the university's website was near end-of-life. Its lack of a modern digital toolset became a noticeable impediment to learning success.
Generating Content Ideas Should Never Be Random
Fake it 'til you make it? It's debatable as to whether or not it works. But when it comes to creating content that resonates, it's better to wait for…
Disagreements Can Be Disagreeable, But Your So-Called Enemy May Be Your Biggest Business Ally
Deterring abuse is good. Deterring disagreement is not. And the key for businesses is learning to understand that the latter does not equal the former…
Content Matters: The Peril of Prioritizing Style Over Substance
Ever since the beginnings of the Internet, people have been trying to game the system to place first in search results. Some have nefarious intentions…
The Business of Leadership - Managing Humility
Yesterday, I wrote about corporate humility as it relates to self-promotion and CSR efforts. It was a blog that's evolved – and continues to evolve –…
The 3 Stages of Customer Personalization & Their Tactics
According to Deloitte’s 2022 study, brands that prioritized personalization were nearly two times as likely to have exceeded their revenue goals in…
Hospitals And Foundation Websites: Combine or Separate?
Many hospitals are a two-headed beast, composed of a public-facing healthcare organization and a supporting fundraising organization -- often called a…
Fourth Time’s the Charm -- Thanks for Digital Echidna’s Large Business of the Year Recognition
I was worried we were going to be the digital equivalent of the Buffalo Bills there for a second! All kidding aside, I can’t express how grateful I am…
Accessibility Matters - Educational Back-Up Plans
It seems hard to believe, but we just past Labour Day and school at all levels is upon us. The beginning of school is an exciting time for students of…