Don't Believe the Hype
We often talk about tone when it comes to messaging, but rarely do we focus on volume. And when it comes to connecting with your audience, what and…
Off Target: Lessons in Knowing Your Market
Lessons one through 131: know your market. I'm sure you've been inundated with Target-related news and analysis. Everyone and their uncle is champing…
Is Social Media Automation Good For Business?
Probably one of the most debated topics I've witnessed about Social Media is automation. Try sending out a tweet or status update and its likely you…
Social Media Puts Professors in the Hotseat
From the SMART Board to the eClicker, technology is transforming the way students learn at all levels of the educational system. I must admit that it…
Be Good at Bearing Bad News
It’s easy to share good news. Everyone loves to say it and you know it’s generally going to be well received. But how you, as a business, handle bad…
Digital Echidna is Proud to be a Part of the MasterCard Memorial Cup Social Media Team
We have a whole lot of future superstars in this city this week. And with all the action both on and off the ice, it can be tough to keep up. But…
Is a Bird in the Hand Worth Burning the Bush? The Real Cost of Aggressive Communication
So... remember this experiment? Where I tilted at the virtual windmill that is The Quick-Fix, Snake-Oil-Salesman Approach to Creating Content? Well…
On The Road With Support Manager, Jon Clemens
One of the perks of working in technology, is that it lends so many tools that allows us to connect with our colleagues and clients from anywhere in…
Top-Five Challenges in Higher Ed Web Design
There are thousands of higher education websites out there. On many of those sites, there are often several sub-brands and sub-sites that have their…
AI First is a Hot Topic. AI Second is the Right Way.
Author Brendan Raybuck Every conference keynote, every vendor pitch, every LinkedIn post — the message is the same: put AI at the center of everything…