How Covid-19 is Impacting eCommerce & 6 Strategies to Maximize Success
COVID-19 has greatly impacted brands and retailers as brick-and-mortar has come to a halt in most industries due to lockdowns and social distancing…
Scaling Content with Generative AI: The Processes That Make It Work
Author: Brendan Raybuck Head of Growth, Northern There’s been no shortage of hype around Generative AI in marketing content production — and for good…
These "Likes" Weren't Earned -- They Were Forced!
More and more agencies are spending time consulting and developing for Facebook -- it’s where consumers are, so it’s where our clients should be…
Finding Your Inner Spoonman
Who is Cyrille Estève? While I will introduce him to you in this post, more importantly I want to encourage you to find your own inner Cyrille –…
Are You a Social Media Mosquito? Your Voice May be Bugging Your Customers
There’s a device known as 'The Mosquito' that’s used outside of businesses. It's designed to emit a high-frequency sound that only youth can hear and…
Accessibility – No Need to Accommodate
I'm a content guy. Not only do I love words, but I understand their power. I've had the distinct honour and pleasure to play a key role in Digital…
Accessibility Matters - Educational Back-Up Plans
It seems hard to believe, but we just past Labour Day and school at all levels is upon us. The beginning of school is an exciting time for students of…
Growing A Local Customer Base Through Twitter
Is your Businesses interested in growing its local customer base - Advanced Twitter Search can be a powerful tool that many aren't using. Several…
Does Your Business Yelp?
I was recently involved in a discussion about Yelp and how to use it to maximize a business's exposure. While I was already aware of the common…