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  • What We Do
    • How We Partner

      We help organizations deliver better customer experiences and realize value from their marketing technology.

    • Technology

      Discover the curated technology ecosystem we've mastered to deliver enterprise-grade solutions with boutique care.

    • About Northern

      Meet Northern - a digital enterprise consultancy. Learn who we are, how we got here, and why we're committed to turning disconnected marketing systems into intelligent experiences.

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How to Prepare for Shopify’s One-Page Checkout Migration

Need to Know On August 13, 2024, Shopify will discontinue its legacy checkout functionalities and introduce a new One-Page Checkout using Checkout…
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Is AI Chat Right for Your Organization? 3 Questions to Ask

Need to Know Due to the advent of generative AI, conversational agents have numerous internal and external business uses that aren’t limited to a…
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Reviewing, Reporting, Communications - Six Foundational Items that Transcend All

A few weeks ago, I had the honour of teaching a class at Western's Faculty of Information & Media Studies. The instructor, Dan Brown, is a friend of…
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Be Honest, Not Trendy, with Your Word Choices

By now you may have heard or read about the latest additions to the Merriam-Webster's Collegiate Dictionary. This year's updated edition features over…
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Drop-ping in to the Great White North

A diamond means you're engaged -- so it's only fitting that since we're 'married' to the Drupal content management system that we've signed up as…
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Me Comprenez-Vous? AODA in French

I have spent the last few days preparing for and enrolling in French as a Second Language classes in a local community college. In addition to…
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Drupal North - Strong and Free!

An amazing Drupal summit is coming to the true north -- strong and free! Did I mention free? Absolutely, 100 per cent free. Digital Echidna is proud…
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Drupal 8 - The Best Gets Better

What happens when the best gets better? It's an exciting time to be a Drupal shop with the impending launch of its newest version -- Drupal 8. Truth…
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3 Key Ways to Foster Retail Loyalty in 2023

Explore the top customer retention strategies from Retail’s Big Show, NRF 2023. Retail’s Big Show, NRF 2023, is a chance for retailers from across the…
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Survey Your Audience

As we mention in almost all of our blog posts here at Echidna, it’s extremely important to begin every new digital project with a clear marketing…
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